FEATURE

Ellsworth Handcrafted Bicycles Helps the Marsha Rivkin Center and Cancer Community

	Ellsworth Pink Epiphany

Long known for innovation in design, Ellsworth has taken a step in another direction—cancer research funding. Ellsworth has started offering its entire line of ICT mountain bikes in a satin pink anodized finish and will donate $50 to breast and ovarian cancer research and clinical trials for every bike sold.

"While Pink marketing projects seem to be everywhere right now, this one started for me five years ago as I watched my wife's mom die over what was the worst year of our lives. She had ovarian cancer which is the deadliest of the women's cancers partly because it is usually detected so late. This was followed with her Grandmothers death only six months later from the very same disease. In that same time period I had two very close friends somehow pull out of stage 3+ breast cancer, mostly thanks to clinical trials." says Dave Wisenteiner Vice President of Ellsworth. "The two things I wanted to accomplish with this project were to fund research and clinical trials and for the contribution to be substantial."

When riders on the Ellsworth/Maxxis pro downhill team caught wind of Project Pink, they decided to dedicate their season to the effort. In fact, pro mountain biker April Lawyer will race the pink bikes this year for a little extra punch. "This is a deeply personal thing for me and I am just glad to see it grow wings. The bikes themselves are beautiful and they are special and rare in more ways than one." Says Wisenteiner.

Jocelyn Moore, Director of Programs and Management at the Marsha Rivkin Center says "Ellsworth has a great reputation for their handcrafted high quality bikes, and we're delighted to have been chosen as a beneficiary for this project.

For more information please visit the Ellsworth website.